What if someone created a scale to be stamped on the outside of every product, financial and otherwise… A scale for the consumer… A scale that rated the value of every like product on a scale of one to ten against each other… A scale to be taken up by the E.U. to put the consumer in control.
No more tricks to fool you – no more picking your way through the deliberately confusing offers of competing phone or utility companies and banks, in the slim chance you’ve obtained the best deal. No more scouring supermarket shelves, only to discover the ‘Value Pack’ is no value at all!
No more cynical games.
How would big business react?
Would someone kill… to kill the Scale?
When American TV journalism student, Rick Devan, discovers the body of his neighbour and friend, Professor Milo Ferretti, he is suddenly caught up in a rollercoaster of danger, assassination and international pursuit.
The Police are viewing the Professor’s death as suicide but Rick is having difficulty accepting this. Secretly, Professor Milo had been working to bring a seismic change to consumerism and cut through the chicanery employed by big business to confuse the public.
No longer will large corporations be permitted to bamboozle with impenetrable offers. Mobile phone and utility contracts, mortgages and other financial schemes will all be affected. Professor Milo’s formula – his Scale, would allow similar products to be compared instantly on a scale of one to ten.
The E.U. has privately expressed a desire to force all industries and financial institutions within Europe to carry the Scale on their products. Days before his meeting to seal the deal in Brussels, Milo is found dead. When his vivacious niece Sophia, his only living relative, learns she has inherited Milo’s work, people begin dying.